Following the success of Intel India’s small business campaign, the brand aimed to drive urgency around upgrading to modern PCs powered by Intel® 8th Gen Core™ processors. As Art Director, I anchored the idea in a key business pain point, GST, and led the creative direction across print and film, telling a clear story of how technology enables small businesses to scale.
 

Role: Art Direction, Concept Development, Campaign Leadership, Film and Print Direction